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MessagePosté le: Ven 7 Juil - 05:04 (2017)    Sujet du message: TheCulturalDimensionofGlobalBusiness Répondre en citant


The Cultural Dimension of Global Business
by Gary P. Ferraro
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Now in its eighth edition, <EM>The Cultural Dimension of Global Business</EM> continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.

The fully updated eighth edition offers:<BR>&#x2022;&nbsp;an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement;<BR>&#x2022;&nbsp;fresh case study material with a range of examples drawn from around the world; <BR>&#x2022;&nbsp;further resources via a companion website, including a fully updated Instructor&#x2019;s Manual and new interactive quiz questions for students.



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publisher: Routledge; 8 edition (March 24, 2017)
lang: English
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isbn: 1138632457, 978-1138632455,
weight: 1.7 pounds
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The Cultural Dimension of Global Business Gary P. Ferraro
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Search for Gary Ferraro .Discount prices on books by Gary P Ferraro, including titles like The Cultural Dimension of Global Business. Click here for the lowest price.View Gary Ferraro's business profile and see work history, affiliations and more. Formerly President at Intercultural Associates Inc.Get this from a library! Classic readings in cultural anthropology.


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